Interactive-ID
Interactive-ID
PO Box 3104
Collegedale, TN 37315
P: 423-508-0251
F: 888-822-9314
Services in SEO marketing
SEO (Search Engine Optimization) allows your website be found with specific key phrases in search engines so you are getting traffic that your business deserves.
An important thing to keep in mind when using SEO is: The owner must have knowledge of his business first. Once he locates what his target audience is, he can clearly choose keywords pertaining to his specific business arena.
Although the main reason to use SEO is to get more traffic to your website, other benefits include:
o Trust: When potential client has heard of your company or product and are interested, they will search for you. Many people use search engines such as Google, Yahoo, or MSN to find specific businesses they have heard of. Being found easily help increase your potential customers confidence in your business.
o Brand recognition: If a customer is looking for a specific product you sell, they need to be able to find you. This not only increases the traffic to your website, but it also increases brand recognition associated with your company. Customers associate your company with the product they searched for if you are first in the search results.
o Competitive edge: If your company has a higher search engine rank than your competitor’s, your clients will generally assume that your company is better. SEO is an easy way to make your smaller business look big.
Services in e-mail marketing
Many organizations consider adding email marketing to their communication platforms but often get discouraged by the start-up costs because they are unsure whether email marketing will provide the desired return on a investment. A popular myth about email marketing is that only large companies can afford the precise technology required in order to reap the benefits. The truth is that email marketing can benefit both small and large organizations. In fact, email marketing software is typically priced according to preferred capacity, which means that you will never have to pay for a larger license than you need. Smaller licenses are very affordable. In addition, outsourced email marketing services allow you to try out email marketing with nearly no upfront costs.
Why choose e-mail marketing?
o 1. Email is Inexpensive
Email is far less expensive on a cost-per-contact basis than other advertising options, such as banner ads, print advertising and telemarketing.
o 2. Email Creates Quick Response Cycles
Email cuts response times down from as much as six to eight weeks for direct mail to as little as 48 hours in most cases.
o 3. Email Marketing Campaign Results are Measurable
Campaign sales as well as open-up and click-through rates can be easily measured. By being able to quantify the success of campaigns while in progress, you can adjust your strategies to improve results.
o 4. Email Has a Wide Reach
Email is part of many people's daily routine. It is a medium with an exceptionally large audience and allows recipients to immediately act on messages.
o 5. Email Drives Website Traffic
Email is an effective way of driving traffic to your Website. Using links embedded in your messages, customers can quickly be directed to your site.
o 6. Email Builds Brand Awareness and Customer Relations
Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.
o 7. Email Can Be Highly Customized
Using customer databases, campaigns can be customized with specific customer data. Database integration also allows targeted mailings to specific recipient groups (for example by ZIP Code, gender or income).
o 8. Email is Easy to Implement and Requires Limited Resources
Email campaigns can be quickly implemented and executed with only minimal software, hardware and personnel investments.
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